Primal
Our Story
To feed Primal is to nourish pets the way nature intended.
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
SUPERIOR NUTRITION, UNLEASHED.
Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.
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Primal Raw Freeze-Dried Canine Beef Formula
Only 1 left in stockFreeze-Dried Canine Beef Formula Benefits:
Fresh beef for superior levels of amino and essential fatty acids.
Finely ground, fresh beef bones for optimum levels of calcium.
Organic produce for food-derived vitamins A, B-complex, C and D.
Cold-water salmon oil for essential omega-3 fatty acids.
Organic and unrefined nutritional supplements for digestion and circulation.
Vitamin E as an antioxidant.
Organic coconut oil for short and medium chain saturated fatty acids.
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Primal Raw Freeze-Dried Canine Chicken Formula
Only 2 left in stockFreeze-Dried Canine Chicken Formula Benefits:
Fresh chicken for superior levels of amino and essential fatty acids.
Finely ground, fresh beef bones for optimum levels of calcium.
Organic produce for food-derived vitamins A, B-complex, C and D.
Cold-water salmon oil for essential omega-3 fatty acids.
Organic and unrefined nutritional supplements for digestion and circulation.
Vitamin E as an antioxidant.
Organic coconut oil for short and medium chain saturated fatty acids.
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Primal Raw Freeze-Dried Canine Duck Formula
Only 1 left in stockFreeze-Dried Canine Duck Formula Benefits:
Fresh duck for superior levels of amino and essential fatty acids.
Finely ground, fresh duck bones for optimum levels of calcium.
Organic produce for food-derived vitamins A, B-complex, C and D.
Cold-water salmon oil for essential omega-3 fatty acids.
Organic and unrefined nutritional supplements for digestion and circulation.
Vitamin E as an antioxidant.
Organic coconut oil for short and medium chain saturated fatty acids.
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Primal Raw Freeze-Dried Canine Lamb Formula
Only 2 left in stockFreeze-Dried Canine Lamb Formula Benefits:
Fresh lamb for superior levels of amino and essential fatty acids.
Finely ground, fresh lamb bones for optimum levels of calcium.
Organic produce for food-derived vitamins A, B-complex, C and D.
Cold-water salmon oil for essential omega-3 fatty acids.
Organic and unrefined nutritional supplements for digestion and circulation.
Vitamin E as an antioxidant.
Organic coconut oil for short and medium chain saturated fatty acids.
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Primal Raw Freeze-Dried Canine Pork Formula
In stockFreeze-Dried Canine Pork Formula Benefits:
Fresh pork for superior levels of amino and essential fatty acids.
Finely ground, fresh pork bones for optimum levels of calcium.
Organic produce for food-derived vitamins A, B-complex, C and D.
Sardine oil for essential omega-3 fatty acids.
Organic and unrefined nutritional supplements for digestion and circulation.
Vitamin E as an antioxidant.
Organic coconut oil for short and medium chain saturated fatty acids.
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Primal Raw Freeze-Dried Canine Venison Formula
Only 2 left in stockFreeze-Dried Venison Rabbit Formula Benefits:
Fresh venison for superior levels of amino and essential fatty acids.
Finely ground, fresh venison bones for optimum levels of calcium.
Organic produce for food-derived vitamins A, B-complex, C and D.
Sardine oil for essential omega-3 fatty acids.
Organic and unrefined nutritional supplements for digestion and circulation.
Vitamin E as an antioxidant.
Organic coconut oil for short and medium chain saturated fatty acids.
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Primal Raw Freeze-Dried Feline Pork Formula
In stockRaw Freeze-Dried Feline Pork Formula Benefits:
Fresh pork for superior levels of amino and essential fatty acids.
Finely ground, fresh pork bones for optimum levels of calcium.
Organic produce for food-derived vitamins A, B-complex, C and D.
Sardine oil for essential omega-3 fatty acids.
Organic and unrefined nutritional supplements for digestion and circulation.
Vitamin E as an antioxidant.
Organic coconut oil for short and medium chain saturated fatty acids.
Taurine supplement for optimum retinal health.
