Primal

Our Story

To feed Primal is to nourish pets the way nature intended.

In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.

With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.

SUPERIOR NUTRITION, UNLEASHED.

Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.

Items: 17 of 7
SKU Product name   Price    
B52800080 Primal Raw Freeze-Dried Canine Beef Formula Only 1 left in stock
  • $33.99
B52800432 Primal Raw Freeze-Dried Canine Chicken Formula Only 2 left in stock
  • $14.99
B52800436 Primal Raw Freeze-Dried Canine Duck Formula Only 1 left in stock
  • $18.99
B52800433 Primal Raw Freeze-Dried Canine Lamb Formula Only 2 left in stock
  • $18.99
B52800427 Primal Raw Freeze-Dried Canine Pork Formula
  • $14.99
B52800495 Primal Raw Freeze-Dried Canine Venison Formula Only 2 left in stock
  • $18.99
B52800093 Primal Raw Freeze-Dried Feline Pork Formula
  • $33.99